SB19 signs with UTA Music to expand global reach

SB19 is adding another major achievement to its growing list of international milestones after signing a global representation deal with United Talent Agency (UTA) Music, one of the world’s leading talent agencies.

The announcement positions the P-pop phenomenon for an even bigger global presence, with the Beverly Hills-based agency set to represent the group across multiple areas of its career, including live touring, brand partnerships and other international ventures.

In its announcement, UTA welcomed the five-member act and highlighted the group’s impact on the music scene.

“UTA has signed multi-award-winning, chart-topping Filipino music group SB19 for global representation in all areas, including live touring and brand partnerships,” wrote UTA in an Instagram post.

 

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SB19’s journey

The agency also looked back on SB19’s journey since their 2018 debut, noting the group’s growing influence beyond the Philippines. 

“Since their debut in 2018, SB19 has become one of the most influential acts in Southeast Asian music, amassing over one billion career streams and cultivating a passionate global fanbase known as ‘A’TIN.’ Their latest album ‘Wakas at Simula’ features the single ‘Visa.’”

The partnership arrives as SB19 continues to build momentum overseas with them being the first full Filipino act in Lollapalooza.  UTA pointed to several of those accomplishments, including the act’s historic recognition at the Billboard Music Awards and its success on international charts.

“The group was the first Southeast Asian and Filipino act to be nominated in the ‘Top Social Artist’ category at the Billboard Music Awards in 2021 and they are also the first Filipino act to chart on the international Billboard Social 50 and Next Big Sound charts, as well as land at No. 1 on Billboard’s Hot Trending Songs with ‘Bazinga’ in 2021, followed by the hit ‘GENTO.’”

The agency also underscored what lies ahead for SB19 this festival season.

“This summer, the group makes history as the first homegrown Filipino act ever booked to perform at Lollapalooza, alongside a slot at Summer Sonic. Welcome to the family,” they added.

UTA once again described the group as one of Southeast Asia’s defining music acts, recognizing both its commercial success and the unwavering support of its fanbase.

The signing comes at a time when Filipino artists are increasingly gaining international attention, with UTA also recently adding R&B singer Denise Julia to its roster.

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